How WiFi Quality Impacts Your Booking.com Rating – Insights for UK Hotels & Resorts

Why WiFi Is No Longer Just a Nice-to-Have

Today, WiFi is more than just a basic amenity—it’s a decisive factor in guest satisfaction. Whether you run a hotel in the city or a resort by the coast, the quality of your internet connection directly influences your reputation on platforms like Booking.com.

To better understand the real impact of WiFi on online ratings, Camping Connect (now part of Passman) has utilised one of Passman studies analysing WiFi scores left by guests at properties Passman serve across France. With decades of experience in the hospitality sector, our findings are based on insights from thousands of hotels and resorts.

The result? A clear trend: the quality of your WiFi has a direct impact on guest reviews and your overall Booking.com score.

WiFi: A Decisive Factor for Today’s Travellers

📶 WiFi: An Essential Service, Not a Bonus

Guests now view WiFi as essential as clean bedding or a hot breakfast. Whether travelling for business or leisure, they expect fast, seamless connectivity—whether that’s for streaming Netflix, video calls with family, checking work emails, or social media scrolling.

Ironically, the better your WiFi works, the less noticeable it is. But when it doesn’t? Expect frustration, complaints, and negative feedback. A slow or unstable connection can derail an otherwise perfect stay.

📊 The Evidence: WiFi Impacts Guest Satisfaction

Multiple studies confirm that WiFi is one of the most frequently mentioned aspects in guest reviews, right alongside cleanliness and comfort. Research by platforms like Booking.com shows that a strong WiFi offering increases your chances of getting a higher rating and reduces the number of negative comments.

In today’s ultra-connected world, neglecting your WiFi setup means undermining the entire guest experience—something no hotel or resort can afford to ignore.

How We Analysed WiFi Ratings

🏨 Properties Across All Categories & Locations

Our data comes from a wide range of properties in France equipped by Passman —from 2-star budget hotels to 5-star resorts, located in urban centres, rural areas, and coastal destinations. We included properties of all sizes and guest profiles to get a balanced view.

💡 What the Data Shows

By analysing WiFi scores on Booking.com across this large sample, we found a clear and consistent correlation between WiFi quality and guest satisfaction. Connectivity feedback heavily shapes how guests perceive their stay overall.

Here’s how WiFi ratings typically vary by category:

Hotel/Resort Category	Average WiFi Score (Booking.com)
2★ Hotels/Resorts	~7.0 / 10
3★ Hotels/Resorts	~8.0 / 10
4★ Hotels/Resorts	~8.5 / 10
5★ Hotels/Resorts	9.0+ / 10

Not only are expectations higher in 4★ and 5★ properties, but so too is the impact of reliable WiFi on positive guest feedback. Even in 2★ establishments, a strong WiFi connection can dramatically improve the overall experience and result in better ratings.

🎯 What Makes WiFi Truly Perform for Guests?

To meet rising expectations, your WiFi needs to deliver:

✅ Full coverage—no dead zones in rooms or common areas
✅ Stable, high-speed connections—even during peak usage hours
✅ Simple, seamless access—no complex login codes or disconnections

These results are possible only with a professionally designed, fully managed network, tailored to your property’s layout, guest demographics, and bandwidth needs.

Why High-Performance WiFi = Better Reviews

🚫 Fewer Complaints, More Recommendations

When WiFi underperforms, it’s one of the first things guests mention in reviews. But with a strong, stable network, guests often praise the seamless experience—or don’t mention it at all, which is a good sign.

🌟 A Competitive Advantage on Booking Platforms

With hundreds of hotels and resorts listed in every location, small improvements can have a big impact. A boost in WiFi scores can set your listing apart on Booking.com and drive more direct bookings.

💡 WiFi Is Now as Critical as Your Mattress

Implementing reliable WiFi isn’t something you can leave to chance. Your network needs to be designed specifically for your property’s:

Layout and building structure
Number of rooms and devices
Guest expectations (business, family, long stays)
Environmental constraints (e.g. rural/coastal coverage)

At Camping Connect, we tailor every solution to your venue—ensuring guests enjoy frustration-free digital experiences and your team gains a major review advantage.