Investing in professional WiFi for your holiday park, caravan site, or campsite isn’t just about guest satisfaction — it’s also an opportunity to generate new revenue and recover your investment faster than you might think.
With the rise in guest expectations for fast, stable WiFi in caravan accommodation, many park owners are asking:
- Should WiFi be free or paid for guests?
- How can I recover the cost of installing professional internet for caravans?
- What’s the best pricing strategy to maximise ROI without impacting guest experience?
Let’s explore how you can make your WiFi solution work harder for your business — and pay for itself within a year.
What Are the Common WiFi Pricing Models in UK Holiday Parks?
Park operators across the UK use a variety of WiFi pricing strategies, including:
- Fully free WiFi across the whole site
- Free WiFi in public areas but paid in accommodation
- Free WiFi for premium lodges or static caravans, paid WiFi for standard units
- Free WiFi for a limited time (e.g., 30 minutes), then chargeable
- Paid WiFi throughout the park
Some parks even adjust their WiFi pricing depending on the season — free in low season to attract bookings, then chargeable in high season to manage network demand.
The Benefits of Offering Free WiFi
Offering free broadband for caravans can boost your park’s appeal — especially when guests are comparing sites online.
Key Benefits:
✔️ A strong marketing hook that could sway potential guests choosing between two parks
✔️ Positive reviews mentioning free WiFi can boost your online reputation
✔️ Helps encourage upgrades to premium accommodation if free WiFi is included
Key Considerations:
- You’ll need a robust WiFi solution to handle heavy usage without compromising speed or quality
- There’s an operational cost to consider — but it can be offset in other ways (see below)
The Benefits of Paid WiFi
Paid WiFi is still common in the leisure industry and offers a clear route to recover your investment.
Key Benefits:
✔️ Creates a new, reliable revenue stream for your park
✔️ Helps cover installation and maintenance costs
✔️ Manages network load by limiting casual use
Key Considerations:
- Clear communication is vital — let guests know upfront about WiFi charges to avoid disappointment
- Paid WiFi works well where high-speed internet is seen as a premium service
Hybrid Models — The Smart Approach
Many UK parks successfully combine free and paid WiFi models to maximise both guest satisfaction and revenue.
For example:
→ Free WiFi in communal areas (bar, reception, restaurant)
→ Paid WiFi in accommodation, but free for guests in premium lodges or static caravans
→ Tiered packages — basic free access with the option to upgrade to faster speeds or more devices
This flexible approach allows you to:
- Encourage upgrades to higher-value accommodation
- Control network usage
- Monetise high-demand periods or bandwidth
Recovering Your WiFi Investment — Fast
With the right pricing strategy, many parks recover their WiFi investment within 12 months — sometimes even faster in busy parks.
How?
- Chargeable WiFi packages during peak seasons
- Upsell premium accommodation with free high-speed WiFi
- Offer flexible packages for guests staying longer
- Provide WiFi vouchers or gift cards as part of your booking journey
A professional WiFi solution from Camping Connect ensures your network is stable, secure, and scalable — so whether you choose free, paid, or hybrid models, your investment is future-proof.
Why Choose Camping Connect?
Camping Connect provides tailored WiFi in caravan solutions for holiday parks, campsites, and leisure sites across the UK.
With us, you get:
- A fully managed WiFi solution designed for your park
- Customisable pricing models (free, paid, hybrid)
- Reliable, high-speed broadband for caravans guests will love
- Full UK-based support and maintenance
Ready to Make Your Park’s WiFi Pay for Itself?
Let’s talk about your park’s needs and create a solution that delivers guest satisfaction and fast ROI.
Contact Camping Connect today for a free consultation and site audit.
