How Penrhos Park Got WiFi Right: From Complaints to Compliments

For luxury holiday parks, WiFi is no longer a secondary amenity — it’s a core part of the owner experience. Reliable, fast connectivity is now expected, especially by private caravan and lodge owners who stream, work remotely, and stay connected year-round.

That was exactly the challenge facing Penrhos Park, a premium holiday home park in Mid Wales with over 120 private pitches. To protect its luxury positioning and retain owners, Penrhos Park needed to deliver reliable, built-in WiFi across every caravan — not patchy shared coverage.

The Challenge: Connectivity That Didn’t Match a Luxury Experience

Like many holiday home parks, Penrhos Park faced a fundamental issue:
private caravans were not serviced directly by traditional broadband providers, meaning owners struggled to get reliable internet.

This created several risks:

• Owner satisfaction and retention were under pressure

• WiFi became a sticking point when attracting new buyers

• Expectations of a premium park were not being met

• Charging extra for WiFi was not commercially viable

For Penrhos Park, WiFi needed to be reliable, invisible, and included — not an optional add-on.

The Solution: Direct-to-Caravan Fibre WiFi

Camping Connect worked closely with Penrhos Park to design and implement a Direct-to-Caravan WiFi solution built specifically for private holiday home ownership.

The solution included:

• A fibre-optic network from the park office directly to each caravan

• Dedicated connections for every holiday home, avoiding shared bottlenecks

• Network design that accounted for long cable runs and environmental risks

• Monitoring and resilience built in from day one

• A commercial model where WiFi costs were embedded into ground fees, making the service feel standard rather than extra

This approach bypassed the limitations of local broadband providers and delivered consistent, high-quality connectivity across the entire park.

The Results: WiFi as a Competitive Advantage

Following the rollout:

• Private caravan owners now enjoy reliable, built-in WiFi as part of ownership

• Day-to-day convenience improved for streaming, work, and communication

• Penrhos Park strengthened its luxury positioning and perceived value

• Owner retention improved, supported by positive word-of-mouth

• Attracting new private owners became easier, with WiFi no longer a concern

Instead of generating complaints, WiFi became a selling point — quietly reinforcing Penrhos Park’s reputation as a premium destination.

Want to Get WiFi Right at Your Holiday Park?

If your park serves private caravan or lodge owners, professionally designed Direct-to-Caravan WiFi can transform satisfaction, retention, and long-term value.

👉 Talk to Camping Connect about delivering premium WiFi that matches your park’s ambitions.